Why Sustainability: How it Started

You hear the word “sustainability” a lot in the footwear industry, yet more companies seem to talk the talk than actually walk the walk. Sustainability became part of Twisted X’s DNA more than 10 years ago when our CEO, Prasad Reddy, saw an image of the Great Pacific Garbage Patch. It spurred him to read the book Plastic Ocean: How a Sea Captain’s Chance Discovery Launched a Determined Quest to Save the Oceans by Charles Moore and Cassandra Phillips, which discusses the discovery of the massive collection of litter — mainly plastics — that found its way into the North Pacific Ocean. It continues to grow as more non-biodegradable waste accumulates in the area, and is estimated to be about...Read More

Tough Enough To Wear Pink

If you’ve seen cowboys coming out of the chute wearing pink recently, then you were likely attending the rodeo during a Tough Enough to Wear Pink event. Founded in 2004 by Terry Wheatley and Karl...CONT.

Twisted X + Wrangler

Twisted X + Wrangler: Celebrating iconic western heritage and mutual love of the land Many of us know that the right pair of shoes (or boots) can make (or break) an outfit, but have you...CONT.

Pen & Paper: The Story of Tuan Le

“It’s just me, myself, and my pen,” says shoe designer Tuan Le when asked about his design process. It may come as a surprise that someone so sincerely humble could have one of the most...CONT.

Earth Day 2022 - Gracefully Uncharted

Growing up on a small, Midwest farm taught me what it was to live ON the land but it wasn’t until I was older that I truly understood what it meant to live WITH the...CONT.

Brianna Tucker: Cowgirl's 30 under 30

The Twisted X team is proud to share that Brianna Tucker, our marketing coordinator and in-house photographer, was selected to be a part of COWGIRL Magazine’s 30 Under 30 Class of 2022 from among 116...CONT.

Behind the Artist: Olivia Bennett

Olivia Bennett’s art centers around the beauty of the natural world and gives special attention to roses. Through her recent collaboration with Twisted X and its newest line of footwear, the Olivia Bennett Collection, you...CONT.