“Love of the Land” Campaign: Honoring the Planet and Those Who Tend to the Land
Time to read 1 min
Time to read 1 min
If trees were your first jungle gym, your first best friend had four legs, you consider campfires a form of entertainment, or you believe food just tastes better when it’s cooked outside, then you likely agree that showing respect and appreciation for the land that we live on is an important part of being human.
At Twisted X, we treat every day like it’s Earth Day. We remain squarely focused on creating comfortable, sustainable footwear while pushing the boundaries of innovation and what it means to be a leader in building a better tomorrow for future generations.
During the week of April 18, 2022, Twisted X invited retailers, companies, and individuals across the country to participate in “Love of the Land” cleanup events in celebration of Earth Day while hosting its own cleanup event in its hometown of Decatur, Texas. More than 200 participants took part in the cleanup efforts, spreading awareness around sustainability and furthering Twisted X’s dedication to caring for the planet.
“We have a responsibility as humans to help the environment and community we live in, Our goal is to leave the earth better than we found it, and honor the legacy we leave behind for future generations.
“We have a responsibility as humans to help the environment and community we live in,” said Prasad Reddy, CEO of Twisted X. “Our goal is to leave the earth better than we found it, and honor the legacy we leave behind for future generations. It’s so exciting to see how far this initiative can go thanks to the participation of passionate individuals and companies nationwide.”
The inspiration behind the “Love of the Land” name is a nod to Twisted X’s western roots and heritage, meaning that if you take care of the earth then you are literally loving the land. When it comes to caring for the future needs of the planet, there is a deep sense of responsibility and commitment within the western industry community.
Twisted X firmly believes that even small steps can make a big difference, and its recent efforts aimed to honor those who spend their days tending to and living off the land while extending that mindset into creating an impact toward bettering the planet. The “Love of the Land” campaign is the latest in a series of sustainability initiatives that also includes a partnership with One Tree Planted® that enables the planting of a new tree for every pair of ecoTWX® and Zero-X™ styles sold.
Learn more about Twisted X’s sustainability efforts.