Our Purpose

Twisted X® emphasizes compassion as one of our highest priorities. Supporting philanthropy and bettering our earth is not something new for us – it’s in our DNA and is a core philosophy that we live by. We have a responsibility as a business and as humans to help the environment and community that we live in. It’s our way of demonstrating leadership – as it is our intent to pay it forward in hopes that others will too.

Shoes With Purpose

We believe in fostering a world that gives back. With this belief at our company’s forefront, we have created unique lines for Tough Enough to Wear Pink® and Veterans of Foreign Wars®, which give back to our community while providing comfortable footwear to our customers.

Tough Enough to Wear Pink® provides a nationally recognized campaign and framework for rodeos and western events to help promote breast cancer awareness and fundraising to benefit local communities. The grassroots movement has inspired others beyond the western industry, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families, and fans across America.

VFW® is a non profit veteran’s service organization comprised of eligible veterans and military service members from active, guard and reserve forces. With a mission to foster camaraderie, serve, and advocate for all veterans, VFW ensures that veterans are respected for their services and recognized for the sacrifices they and their loved ones have made on behalf of our country.

In 2018, Twisted X partnered with One Tree Planted®, an environmental organization on a mission to better the environment through reforestation. To date, Twisted X has donated to plant more than 350,000 trees.

With a mission to restore the value of life by empowering veterans, first responders, and their families, One Tribe® Foundation works to educate and raise awareness for those struggling to find a sense of purpose after service. By providing resources, mental wellness support, and community across the country, veterans and their loved ones are able to connect with like-minded individuals and be a part of something great.

Our Contributions

Twisted X® is dedicated to serving those in need and their families. Twisted X® has partnered with The Wise County Health System, located in Decatur, TX to create the flagship Tough Enough to Wear Pink Counseling Center. This center will provide comprehensive services and programs that address coping with the diagnosis of breast cancer, body image, anxiety, spirituality, and more.

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