Cowgirl 30 Under 30: Brianna Tucker

Time to read 2 min

The Twisted X team is proud to share that Brianna Tucker, our marketing coordinator and in-house photographer, was selected to be a part of COWGIRL Magazine’s 30 Under 30 Class of 2022 from among 116 talented and outstanding candidates. The top 30 were chosen for best representing the future of women of the western industry who will take it “to new levels for generations to come.”

Brianna grew up deeply engrained in the western lifestyle and showed livestock when she was younger (she also dabbled in goat tying in high school). She was an agricultural communications major in Tarleton State University’s class of 2020, and has always had a passion for western fashion and culture. Brianna says she feels blessed to be in this industry — especially working at Twisted X right out of college.

In her role as marketing coordinator and through her photography, Brianna wants to transform and elevate how Twisted X is seen while making the photography and marketing reflect who we are through the lens of social media. For three years now, she has owned a photography business specializing in western lifestyle and influencer photography. She’s also pursuing her passion for rodeo photography, and loves using her photos to uplift women.

“Women in the western industry are more than just cute outfits, and I hope that the world can see that and appreciate all that we bring to the table,” she says. “I want to use my photography to highlight such things and empower women in this industry.”

Brianna Tucker Shad Mayfield

Last year, Brianna had the amazing opportunity to shoot the Wrangler National Finals Rodeo through an internship at Tarleton State University. She also interned at the State Fair of Texas, where she took photos of livestock and exhibitors. She is in the early stages of her career, but she wants to do big things in the industry and at Twisted X while using her photography to highlight the western lifestyle in all its glory.

When COWGIRL asked her what her vision for the future of women in the western industry is, she replied: “My vision is for it to be cooperation and collaboration over competition. I want us all to be open to learn from each other and make this industry the best it can be. Teamwork makes the dream work. I want to see more women taking major roles in businesses in the industry. I can’t wait to see all the greatness that comes from that!”

Shad Mayfield

While she works for Twisted X and participates in the culture at rodeos and western events, Brianna has noticed an industry shift where women are on the rise, gaining more visibility, recognition, and appreciation. “There is plenty more room to grow, but I think with the help of COWGIRL’s 30 Under 30 and other things highlighting the greatness that women are doing, we will see more good things to come.”

Read more about Brianna in the article from COWGIRL here.

Brianna Tucker Cowgirl Magazine